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2017 DRM Report: Explaining The Data

Posted by Christopher Levy on May 25, 2018 10:15:00 AM

 

 

Recently, our friends at Encoding.com published the 2018 edition of their very popular annual report “Global Media Formats.” After reading last year’s report, I had personally reached out to Gregg and his team to see if they wanted to include some of our data in this year’s edition. As a result, in this year’s report they included data from BuyDRM which was provided to add additional visibility into the DRM Marketplace.

The Report, available here describes at a very high level, how Encoding.com sees the digital media space from their vantage point. In the “Digital Rights Management” section, we see how Encoding.com and BuyDRM see the DRM Marketplace at large. 

From the report comes this high level graphic:

Image 1

“Encoding.com Global Media Formats Report 2018”

As you can clearly see, Encoding.com reports on four major silos of DRM including combining the older, phased out Widevine Classic DRM with the now standardized Widevine Modular DRM. They also include the Adobe Flash Access solution which has been merged into the Adobe Primetime and is no longer licensable to operate by 3rd parties like BuyDRM. On a minor note they seemed to have dropped the Microsoft label from PlayReady as well.

While we aren’t big fans of the “KMS” (key management server) moniker since we operate a widely known and supported DRM Platform, we were honored to be included in the report as Encoding.com is clearly a world-leader in the encoding space. That being said, based on the communications we have received we want to provide some additional clarity around the data represented in this report.

  1. Encoding.com’s data is based on media content they have encrypted using their “media workflow automation solution.”
  1. BuyDRM’s data is based on media content we have delivered DRM license keys for from our multi-DRM platform KeyOS.

Therein lies the clear difference in how the viewer should perceive the data:

Encoding.com is measuring the number of files encrypted (packaged) and BuyDRM is measuring the actual files played by users.

In fact, at a much more granular level, BuyDRM’s actual 2017 data looks like this:

Image 3

BuyDRM KeyOS MultiKey Stats for Apple FairPlay DRM Licenses Delivered in 2017


Image 2

BuyDRM KeyOS MultiKey Stats for Microsoft PlayReady DRM Licenses Delivered in 2017


BuyDRM KeyOS MultiKey Stats for Google Widevine DRM Licenses Delivered in 2017


We provided Encoding.com with an analysis of the changes we see in the consumer DRM industry at large below:

DRM Usage Perspectives

Variety of market drivers affecting “Transformation of DRM Landscape”

  • Clearly FairPlay and Widevine hit a tipping point EOY 2017
  • PlayReady in a decline but still magnitude of 2X of WV or FP
  • Magnitude of combined WV/PR growth similar to Adobe Flash in 2000
  • DRM-Enabled playback platforms growing 4X Annually
  • US + Europe highest consumption. APAC market in growth mode
  • Variety of market drivers affecting “Transformation of DRM Landscape”
  • Apple expanding and improving FairPlay SDK licensing program
  • Apple Safari on iOS now supporting FairPlay managed playback
  • Google AndroidTV with WV pushing out other TV OS platforms
  • Google pushing Progressive Web Apps
  • Roku added WV support Via Youtube integration
  • More penetration of support in Encoder and server market
  • Android and iO natively enable HW-based DRM for HD/4k
  • No device royalty fees To OEMS when deploying WV/FP
  • FP growth would Be 2X if no direct license required from Apple
  • Android STBs will dramatically takeover STB market ala Android mobile

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    About The DRM Blog | Digital Rights Management

    The DRM Blog is the go-to source for all things DRM Digital Rights Management related. Here you will find the information you need to ensure you’re putting together the best digital rights management platform for your needs along with news updates related to the DRM industry itself. Providing world class support and services as a DRM Service Provider is our main goal here at BuyDRM.

    The importance of using multi drm services and solutions to protect content is clearly on the rise and piracy continues to challenge the methods we use to protect intellectual property. Because of the ever changing landscape of technology and security requirements, it’s important to stay up-to-date on the latest best practices in deploying a digital rights management system and respective digital rights management tools.

    Content providers deploying major movie studio content need a Digital Rights Management Service Provider that offer studio-approved multi-drm solutions to meet the security requirements mandated by premium content owners and major movie studios. The DRM digital rights management platform you select should support all of the digital rights management technologies you need and studios require.

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    Typically, a digital rights management service provider operates a digital rights management platform that includes all of the necessary digital rights management software technologies to ensure you are able to deploy your streaming or downloadable content. Using digital rights management as part of an OTT or AVOD or SVOD or IPTV app enables the broader distribution of premium content.

    Here at the DRM Blog, we review a wide variety of digital rights management issues and trends, product updates, market updates, featured partner posts and more. If you are researching how to deploy digital rights management or looking for a digital rights management service provider or a DRM platform, the DRM Blog is your de-facto location for the most up to date market information available.