---
title: Adopting Lifecycle DRM for B2B and B2C Distribution
description: In this installment of The DRM Blog we take a look at Lifecycle DRM for B2B and B2C Distribution and how gaps in the video workflow can harm profit.
---

[TheDRMBlog](https://go.buydrm.com/thedrmblog)

# [Adopting Lifecycle DRM for B2B and B2C Distribution](https://go.buydrm.com/thedrmblog/adopting-lifecycle-drm-for-b2b-and-b2c-distribution)

 Written by [Hunter Levy](https://go.buydrm.com/thedrmblog/author/hunter-levy) | Oct 1, 2019 2:00:00 PM

Recently our article on "Adopting Lifecycle DRM for B2B and B2C Distribution - Closing Gaps Between Studios and Consumers" authored by Christopher Levy (CEO & Founder, BuyDRM) was published in the Streaming Media.com's Fall EU Solution Series on Monetisation, DRM, and Content Protection.

This article addresses the various gaps in the video workflow where content is exposed if not encrypted with a 360° full-spectrum approach. These gaps can harm profit and traction in the market. In the article we take a look at why DRM is a studio-mandated technology and where and when you can implement lifecycle DRM.

To download your copy of this article, click [here](https://www.streamingmedia.com/SuperGuides/9338-MONETISATION-DRM-AND-CONTENT-PROTECTION.htm?utm_campaign=generateView&utm_source=rightsidebar&utm_medium=webpage&utm_content=text). 

[View full post](https://go.buydrm.com/thedrmblog/adopting-lifecycle-drm-for-b2b-and-b2c-distribution)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Hunter Levy"
  },
  "dateModified" : "2019-10-01T14:15:04.964Z",
  "datePublished" : "2019-10-01T14:00:00Z",
  "headline" : "Adopting Lifecycle DRM for B2B and B2C Distribution",
  "image" : {
    "@type" : "ImageObject",
    "height" : 628,
    "url" : "https://go.buydrm.com/hubfs/SM.com%20Solution%20Series_1200x628-1.png",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://go.buydrm.com/thedrmblog/adopting-lifecycle-drm-for-b2b-and-b2c-distribution",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "The DRM Blog"
  }
}
```