Consumer DRM has been a mainstay in content protection since the early days of the streaming industry. Yet preventing the piracy of premium studio content remains to be a monumental task. One might think that as DRM technologies matured so would their capabilities; however, over the same time, the technological landscape has become more fragmented. The lack of a centralized platform to “lockdown” creates opportunity zones for pirates.
We have all heard the mantra “every screen and every device” - it’s a rallying cry for marketers in almost every segment of the video industry, but some of those screens and devices are much more secure than others.
In this white paper, we will explore some of the past flaws in DRM, how your current approach to DRM might be flawed, and how improvements in DRM technology combined with watermarking can help close the gaps in your content protection strategy.